![]() ![]() National‐level ATI Campaign Shown to be EffectiveĮvidence for the effectiveness of the “Above the Influence” Campaign has appeared in several recently published independent research studies, including an analysis published online by the peer‐reviewed journal Prevention Science that concluded, “exposure to the ONDCP (ATI) campaign predicted reduced marijuana use.” Providing localized advertising – including posters and bus shelter ads featuring artwork created by teens and customized banners in 1,150 high schools – across all of the 20+ partner communities to generate additional awareness.Ĭampaign partners include local chapters and affiliates representing Drug‐Free Community grantees, the Boys and Girls Club of America, the YMCA (or Y), Girl’s Inc., ASPIRA (a national Hispanic organization dedicated to developing the educational and leadership capacity of Hispanic youth), Students Against Destructive Decisions (SADD), Community Anti‐Drug Coalitions of America (CADCA), the National Organization for Youth Safety (NOYS), and the Providing local youth‐serving organizations with a recognized, national platform to further their specific goals and initiatives and To foster participation at the community level, the Campaign has partnered with more than 40 youth‐serving organizations in over 20 communities across the country and provided technical assistance and training to over 500 community organizations through conference workshops and webinars, with the objectives of:Īctively engaging youth at the local level to allow them to inform and inspire the Campaign Redesigned Campaign Engages Communities Directly More important, teens who were aware of or interacted with ATI had significantly stronger anti‐drug beliefs than teens who were not aware of or did not interact with ATI. Since the re‐design, results from the Campaign's year‐round tracking study of teens showed a significant increase in teens’ awareness of ATI messages. The Campaign re‐launched the ATI youth brand with broad prevention messaging at the national level – including television, print and Internet advertising – as well as more targeted efforts at the local level. The enhancement sought to better align the National Youth Anti‐ Drug Media Campaign (Campaign) with the prevention principles of the National Drug Control Strategy to provide sound information to young people about the dangers of drug use and strengthen efforts to prevent drug use in communities. Prevention Efforts of Communities Across the Countryįollowing extensive consultation with experts in the fields of health communications and drug prevention, ONDCP has implemented a new multi‐tiered vision and broader “Above the Influence” (ATI) messaging. ![]() Encourage safe and healthy decision making for students during Homecoming, Prom, Graduation, Safe Summer.Revitalized ‘Above the Influence’ Campaign Supports Planned Activities: Weekly challenges communicated to the student body promoting positive behavior. Other obligations will be determined by the progress of the active membership. Membership Requirements: Must be a student in good standing at WRHS.įinancial Obligations/Dues: $15 (cost of t-shirt). By focusing attention on the potentially life threatening consequences of destructive decisions, SADD hopes the youth that hear our message learn to live safer, healthier, productive, and more meaningful lifestyles. SADD is a peer leadership organization dedicated to the prevention of “destructive decisions” Those destructive decisions include, but are not limited to, underage drinking, illegal and improper drug use, not wearing a safety belt while driving, smoking, vaping, illegal steroid use, violence, sexually transmitted diseases and suicide. The goal is to provide students with the best prevention and intervention tools possible to deal with issues such as underage drinking, binge drinking, drunk driving, drug abuse and other destructive decisions. ![]()
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